Worked with Kaenon executive team to identify new product line extension opportunity. Defined team eyewear segment, market positioning, sales forecasting, and market timing.
Kaenon, premium, upper tier, optics brand emerged in 2001 from an intense passion and a clear desire to never compromise.
Determined to create something better, they developed the proprietary polarized SR-91® lens — the world’s first non-compromising polarized lens. Wrapped in unique, California-designed frame styles built for comfort and performance, along with distinct colorways and hand-painted treatments unique to Italian craftsmen, Kaenon sunglasses became more than a reality, they raised the standard in performance eyewear.Starting with the very first innovation, SR-91.Thier conviction is to never compromise isn’t just a way of thinking; it defines their way of living. We’ve resolved to never compromise clarity for style, or comfort for performance.