KAWASAKI

Product Concept Creation

Kawasaki Vulcan 1700“Stealth” Concept Hybrid Cruiser Project

  • Engage with leading edge development concept for Hybrid Technology into Cruiser market.
  • Lack of leadership, downturn in motorcycles category growth and the evolution of Hybrid within auto’s represented an opportunity to gain “first mover” advantage.
  • Define opportunity, technology challenges and market feasibility.
  • Extend range to collateral product segments; scooters, female and GEN X/Y.

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