Decisions, we make them every day, but very few understand the context of decision-making, whether they have control over the ultimate result and their impact on the business.
Having the ability to understand the impact both in the short term, and the long term is a key part of decision making. Being able to understand and distinguish between what has the most impact and if you are able to execute is also a key piece of decisions. With the current state of our industries, many opportunities exist, but only if you completely understand the impact of your decisions, and your ability to execute.
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Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.