AUTHORITY Magazine Interview: June 27th, 2021
5 Things I Wish Someone told me before I became a Founder
Being a Founder carries with it tremendous responsibility, not only to the brand, and the team but also to yourself.
Having to wear multiple hats, being the passionate Vision behind the brand, and managing the emotional toll it takes on you is a balancing act. This Passion for Success drives you, the realization of a dream energizes you, and having an insanely great team that executes it is rewarding!
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Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.