Adapting to change, having a plan for change is integral to not only surviving but THRIVING in the new environment.
Adaptability is easier for the small speedboats, the small to mid-size brands than it is for the big tankers, the large cap’s. Your distinctive marketplace advantage is your ability to…be Different, be Adaptable, provide Value and be Authentic.
Thriving is a choice, and your planning for success, vs planning for failure is all about preparation for scenarios such as what we are going through now.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.