Being able to continually bust through the fog of the future is a key attribute of most successful brands.

This is an art few have mastered, or have wanted to undertake. Seems Apple is once again looking to disrupt an industry, and find a way to provide a user-friendly solution to build a bridge to our future.

Taking the risk to disrupt is why brands such as Apple have survived and thrived through generations. Continue to innovate, invent what we thought we never needed!

#applenews #applecar #liquidmindsite

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.