The Art of Creation has always been a logical, systematic, progressive process filled with intuition, and logic. Can Artificial Intelligence fill all these needs ?

Not yet, but I am sure in certain instances AI will slowly integrate into the creation process, and then actual overall execution. As a result, securing its own IP…

Interesting proposition, and like most industries, I would see this happening where there is a significant number of variables that need case analysis and not a lot of logical thought. Either way, as we have witnessed, AI will play a significant role in the future of product creation.

At LiquidMind, #LiquidMindsite, our Brand Strategy team provides guidance on what role AI plays within our brands evolution, and if applicable how to integrate into the current Legacy systems.

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The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.