Integrating #ArtificialIntelligence (AI) into the sales process is a natural fit, what is not natural is changing the process itself to make AI fit. While AI will certainly make sales teams more effective #NaturalLanguageProcessing (NLP) is where the most potential lies, with the biggest danger being privacy.
While AI can make sales teams more efficient, the effectiveness still lies with the sales management team. The overall process and acquisition cycle may be shortened, sales management will to assure to implement AI where it provides the most value to the sales organization, and explain what it is doing to make their life easier.
At #LiquidMind, (LiquidMindsite.com) we have assisted global brands in achieving these AI integration initiatives, and have found that if implemented/integrated properly can provide an immediate benefit and tangible ROI.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.