Being able to monetize augmented reality has been a challenge. Being so new, and most ventures experimental this new promising technology will continue to evolve and grow.
The phase it is going through right now is common. However, prior to monetizing the tech you will need to provide consumer value first. This is a key to unlocking tangible ROI, where adoption spreads and value is realized.
At LiquidMind #liquidmindsite we are working with those progressive brands who see an opportunity to evolve and provide long term value to their consumers, DTC.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.