How to Grow your Business or Brand by Writing a Book.
Had a recent interview with Authority Magazine on how writing a book can improve your business, and expand your connections both professionally and personally.
When I wrote #TheVisionaryBrand book, I wrote with the intent of providing “first-hand” insight on what traits are prominent in achieving Visionary status as a brand.
This can come in many ways, both tangible and intangible. I have found with the global, iconic brands that the latter is usually the one overlooked the most when emulating a Visionary brand.
Was great to discuss with #AuthorityMagazine and provide some insight on why I wrote #TheVisionaryBrandbook and how it may benefit others if they decide to take this Journey!
#thevisionarybrandbook #thevisisonarychronicles #authoritymagazine #businessleadership
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.