Bad Brand Experience Impact
It is amazing to me to see how many Brands either d completely understand the Customer Journey and make Life easier for their Community along this Path, where others do not have a clue how Bad the Journey is for throughout the engagement.
This engagement often turns into a hellish nightmare, leaving Customers upset, and the impact to their reputation, Brand equity, and product damaged many times beyond repair. This is why having a clear, authentic, and authentic engagement path for your Customers is integral to your success. Yes, having a great brand with performance products is awesome, but having a bad purchase or engagement experience many times counters these factors many times.
Many of the brands we work with at LiquidMind Inc. #LiquidMind such as #Amazon, #Nike, #adidas, provide awesome engagement experiences and provide experiences beyond the product.
In looking at the following statistics, you can see the damage done with a bad customer experience. Fix it before it’s too late!
#nike #adidas #amazon #brandexperience #brandstrategy #experiencemarketing
@bryansmeltzer.com
@LiquidMindsite.com
The author
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.