Alienating your “Core” audience, and Brand Influencers is never a good thing. Being held accountable to these Groups is a key ingredient to a long term formula for success.
To often Brands feel they will be able to overcome alienation, but trust is often broken and takes a long time to heal, or may never heal.
Be sure to plan and/or prepare for these events, and ensure that you understand the implications of your decisions or communications to the outside world.
At LiquidMind, #LiquidMindsite, we work with Brands to establish a Foundation Platform that withstands these storms, and is a solid footprint.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.