May 10, 2019
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Brand Bloodlines…

by LiquidMind in Business , Social Media , Travel 0 comments

Brand Bloodlines should always run “deep” in all that is generated by the machine. With product, marketing  and merchandising being the veins all should be “True” , “Authentic” and “Bled” from the brand’s founding principles of what you stand for…

This will always be expected by your customer, and should always be engrained in your Product Inspiration Briefing’s through the entire Product Life Cycle. This cycle includes all marketing collateral, social/digital media and merchandising strategies, touching all aspects of the brand.  A cohesive  brand “story” told at retail is the culmination of a brand’s commitment to staying “true” to building and maintaining image and culture.

Being entrusted with the brand “torch” means in all you do, from the processes implemented, to the how this is interpreted at retail, must always remain “cohesive” in its messaging. Although difficult, this commitment is truly what makes a brand thrive long term. Consistent processes, with consistent messaging, engraining the values of what makes the brand “breath”, its lifeblood.. Maintain this discipline, and thrive..!

Never Compromise Values…

Carry the Vision…

Live the Brand…

Inject the Bloodlines…

All of these are principles guiding the brand to long term stability, and  significant value. Stay “true” to your bloodlines…

Enjoy the Ride..!

Bryan Smeltzer

LiquidMind

liquidmindsite.com

“Product Innovation & Marketing Success Blog”

 


The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

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