When acquiring customers through direct sales, be sure to engage, personalize and provide value to this new Brand Advocate beyond their purchase. 

By engaging, and personalizing their experience with your brand you will not only gain a Customer, but will also grow your Community. The Loyalty Curve is the new norm for engaging with your customers, and building your brand. This Community if treating with unobtrusive respect will be glad to spread the word beyond your Community providing back to you !

At LiquidMind #LiquidMindsite we are continually engaging with our Global Brands to build, enhance and provide continual, meaningful value to their new Brand Ambassadors.

#LiquidMindsite

#CommunityofCustomers

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.