Brands that strive to create and maintain a “culture driven” mindset will inject those “bloodlines” into all enter its corridors. These brands know the value of maintaining consistency in messaging, values and creative culture. The culture that is created, if broken, is difficult if not impossible to regain.
Culture drives a “cohesive” mystique around a brand, and builds a “manifesto” where all are part of one goal. This cohesive bond drives one voice and ensures the brand maintains a consistent “lifestyle” image.
Always maintain your “Culture”…
Always strive for a “Consistent Voice”…
Always do what is right for “The Brand”…
Enjoy the Ride !
“Product Innovation & Marketing Success ..”
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.