Creating a Brand Ecosystem is few have attempting, and even more that have either failed or followed through on their vision.
It is very difficult to create, but in order to succeed, must be thought out in detail and understanding how it impacts to company as a whole. You are building the “Core” of the Ecosystem, but there are a lot of tentacles attached and each needs to cooperate with the other.
Ecosystems such as Apples are rare, but if you can create value to both integrators and consumers, it is a win-win scenario.
At LiquidMind (LiquidMindsite.com), we have assisted many Global Brands w/ both defining the opportunity, and executing a strategy to realize their Vision.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.