When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy.
These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how will you define your POD -“Point of Difference” vs competitors. Even better, assume you do not have any competitors in your space, what would “aspire” your brand to be or achieve ? This many time frees the mind to imagine what could be, not what has been done !
The key is to clearly define yourself, breath this daily, do not comprise, and live the life. You can not fake, nor imitate your way to success. Success is found when you provide a “lifestyle” to your consumer, and they engage with your brand. You can build great products, but if they do not relate to your consumer, or more importantly your brand image, your eventual success will be short lived.
Always define your brand “Pillars”, they build your foundational success..
Always “Live the Lifestyle” you are looking to provide, this builds “Passion”..
Always “Engage” with your customer, they provide the “Keys” to your success..!
Enjoy the Ride..!
“Product Innovation & Marketing Success Blog”
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.