Brands that engage with Social Media Influencers must understand the relationship, and expectations. You must take the good with the bad, relative to how you are engaging, and how proactive you are with defining your overall intent and strategy to build brand awareness, and drive “authentic” traffic to your site.

Having worked with global brands such as; Oakley, K-Swiss, TaylorMade, adidas, among others there is a common thread when working with “influencers”, ensure they represent your brand positioning, are “authentic” to your target DEMO, along with being active across multiple platforms. Many brands, simply do not either have a clear positioning, or have not set expectations with influencers and in the end results are neither measurable or has not allowed to brand to engage as expected.

In order to effectively work with influencers determine your strategy at the outset, relative to brand, product and demo. These will narrow both your messaging and target influencers that will engage with your core audience.

Enjoy the Ride..!
Bryan Smeltzer

LiquidMind

LiquidMindsite.com

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.