Brands that engage with Social Media Influencers must understand the relationship, and expectations. You must take the good with the bad, relative to how you are engaging, and how proactive you are with defining your overall intent and strategy to build brand awareness, and drive “authentic” traffic to your site.
Having worked with global brands such as; Oakley, K-Swiss, TaylorMade, adidas, among others there is a common thread when working with “influencers”, ensure they represent your brand positioning, are “authentic” to your target DEMO, along with being active across multiple platforms. Many brands, simply do not either have a clear positioning, or have not set expectations with influencers and in the end results are neither measurable or has not allowed to brand to engage as expected.
In order to effectively work with influencers determine your strategy at the outset, relative to brand, product and demo. These will narrow both your messaging and target influencers that will engage with your core audience.
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At times, either in the beginning, or over the course of building a brand, these get lost in translation or become reactionary vs proactive strategies. To build a successful brand, these need to be front and center as a company lays the foundation for successful Growth. At Liquid Mind, we assist you in either IGNITING or RE-IGNITING your brand through foundational Growth elements. Strategy Partner for Disruptive Brands. The LiquidMind team has extensive executive level experience in; Go to Market Development, Startups, Brand Positioning, Product Creation, Marketing Strategies, Social Media Channel Development and Merchandising Execution with some of the most worlds most re-known brands.