The Visionary Chronicles PODCAST
Brand Matrix | How to Define Your Brand Identity
Finding your Identity seems to be commonsense, but more often than not, Brands do not follow their Vision with action.
Action that is consistent with their Positioning, Positioning which defines Who they Are, What They Do, and how they Do it.
The DNA of your Brand…!
In my New PODCAST, I discuss these different areas of focus in order to properly Define Your Brand DNA.
#brandidentity #brandstrategy #DNABrand #BrandMatrix
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.