Brand Strategy Accelerators | How to Define, and Execute
When brands or companies think of Strategy development and execution, they rarely follow a process, one that is repeatable and clearly executed.
Being able to replicate a process that is effective, efficient, and understood by those who are on the front realizing its execution is key to a brand’s long-term success. This is integral in ALL areas, you set Strategies within all areas of the company, and all are for the greater good of the company in building consumer value and brand equity.
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The author
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.