The Visionary Chronicles Podcast

Inspiration “For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through…”

                                                                                    Wisdom from Steve Jobs

Insight          Branding | Successful Branding Strategies

Brands many times struggle with first determining, then executing on their Vision.

For a start-up or ongoing company to successfully anchor their company in foundational principles that will carry them for generations, they will need to bring their Vision to reality.

This foundation determines all the company stands for from the inside looking out. First, establish who you are, what is your definitive point of difference, why would someone purchase your product, and how you will authentically engage in building your Community, the lifeblood of Loyalty. 

With the new age of digital, Loyalty is the lifeblood, but Authentication is the vein. Authentication is what continues to drive Loyalty and long-term customer value to a Brand.

Being Authentic is earned, not a right, and can quickly deteriorate, along with customer loyalty, revenue, and equity. Follow a clear path to building your brand, stay true to creating a Loyal community through authentic engagement, and ensure your Vision is communicated daily through both verbal and visual communications. 

This branding flow will ensure all who enter the four walls of your brand clearly understand why you exist, where you are positioned, how you are different, and what is the path forward.

“As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you…”

                                                                                       Tom Peters

Podcast     In my new Podcast, Branding | Successful Branding Strategies, I discuss 10 Key Principles companies or brands need to deploy to sustain long term revenue growth successfully.

 We discuss this, along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

Please check out “The Visionary Chronicles” on these sites. 

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The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.