The ability of brands to be agile in the face of potential turmoil or opportunity is critical to their short and long-term success.
Agility, and being able to Pivot when needed are two areas where the true leaders are separated from those who are frozen by indecisiveness.
Being Agile means being able to first understand what is coming, weighing the impact for good or bad, understanding what is needed in order to execute the plan, and then being DECISIVE!
#Agility #businessagility #leadership #decisionmaking #decisiveness #liquidmindsite #thevisionarybrandbook #thevisionarybrand #thevisionarychronicles
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.