The Visionary Chronicles Podcast Marketing Metrics | Develop a Roadmap We know that Marketing Metrics do matter and are an essential contribution to defining brand ROI. They establish marketing discipline, decision making, investment analysis, assessing the effectiveness of critical activities, and validating how business outcomes are achieved. In my new Podcast I outline, and discuss […]
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The Visionary Chronicles: Marketing Metrics | Develop a Roadmap
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The Visionary Chronicles Podcast: Brand Growth | Finding New Avenues for Growth
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The Visionary Chronicles Podcast Chronicle#77: April 14th, 2022 In my new Podcast I discuss finding new avenues for brand growth. Regardless of size, I have found most if not all, companies are preparing for the near-term, but failing at preparing for the long-term generational growth required to sustain success. Where do you find organic growth […]
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The Visionary Brand | The Elements of a Successful Formula
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The Visionary Chronicles PODCAST The Visionary Brand | The Elements of a Successful Formula In my latest PODCAST with content from my new book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, I discuss The Elements of a Successful Formula. Those Elements which are consistently woven into the heart and soul […]
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THE VISIONARY CHRONICLES PODCAST: The Vision Paradox
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The Visionary Chronicles Podcast CONTENT FROM; The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands Available across all book retailers: Amazon: The Visionary Brand Barnes & Noble: The Visionary Brand PODCAST: THE VISIONARY BRAND | The Vision Paradox Just because I can SEE… does not mean I have VISION… The Vision Paradox […]
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Loyalty & Value, The Anchors for a Successful Brand
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Loyalty & Value, The Two Anchors for “Recurring” Revenue Growth When brands are looking to generate revenue growth and expansion, driving market share on a global scale, there is always a common truth, either you are building Loyalty or Driving Value. The product itself is driven by performance, lifestyle enhancement, or some other “tangible” metric. […]
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UCLA Price Center for Innovation & Entrepreneurship Presentation; The Visionary Brand
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UCLA Anderson Price Center for Innovation & Entrepreneurship Proud to again present my new book #TheVisionaryBrand this Friday at the UCLA Price Center Venture Accelerator Program. The UCLA Price Center for Innovation & Entrepreneurship has been an advocate for, and continues to provide support for both creating and commercializing great ideas generated from some of […]
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Loyalty Loop Brand Marketing…
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Loyalty Loop Brand Marketing… The consumer purchase Journey has changed significantly, and for the better. For those brands who have decided to embrace, and authentically make this Journey easier for your community to thrive, those who choose to ignore it are slowly killing off their lifeblood to future success! The Loyalty Loop is the new […]
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THE VISIONARY BRAND: The Success Formula Behind the World’s Most Visionary Brands
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BOOK RELEASE from LiquidMind Press, February 1st, 2022 Proud to announce the release of THE VISIONARY BRAND: The Success Formula Behind the World’s Most Visionary Brands. It has been a long Journey over the past 18 months, and to finally be able to release my first book covering brand insight, leadership principles, and foundational pillars […]
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Strategy & Execution Balance…
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STRATEGY & EXECUTION BALANCE When it comes to successfully building a brand long-term you must always find a way to balance Strategy with Execution, mutually exclusive but working in parallel.A Strategic Plan is only as good it’s the ability to provide a Vision to realize the Execution. There will be Pivots along this path, but […]
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The Visionary Chronicle Top 70 Feedspot Global Marketing Podcast
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THE VISIONARY CHRONICLES PODCAST FEEDSPOT #52 GLOBAL MARKETING PODCAST! Proud that #TheVisionaryChroniclesPodcast has been featured as the #52 in their Top 70 Global Marketing Podcast by #FeedSpot! #TheVisionaryChronicles #TheVisionaryChroniclesPodcast #feedspot #TopMarketingPodcasts #MarketingPodcast #PodcastMarketing #brandstrategy https://blog.feedspot.com/marketing_podcasts/
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