Brand Bloodlines should always run “deep” in all that is generated by the machine. With product, marketing and merchandising being the veins all should be “True” , “Authentic” and “Bled” from the brand’s founding principles of what you stand for… This will always be expected by your customer, and should always be engrained in your […]
Read More
Thoughts
Category: Social Media
artificial intelligence, digital marketing, make a wish, nike, phil knight, predictive analytics, Steve Jobs
Brand Bloodlines…
by
in
Business
, Social Media
, Travel
0 comments
Strategy Myth…
by
in
Business
, Social Media
, Travel
, Uncategorized
0 comments
No doubt that a clear, defined corporate Strategy is a key component to driving long term success, building a cohesive team, and successfully adapting to emerging technologies. With the progression of Digital transformation, and AI integration in our daily lives, this must be a continual “adaptable” part of a companies short and long term Strategy […]
Read More
Brand Influencers..
by
in
Business
, Social Media
, Travel
, Uncategorized
0 comments
Brands that engage with Social Media Influencers must understand the relationship, and expectations. You must take the good with the bad, relative to how you are engaging, and how proactive you are with defining your overall intent and strategy to build brand awareness, and drive “authentic” traffic to your site. Having worked with global […]
Read More
adidas, analytics, Apple, artificial intelligence, digital marketing, innovation, make a wish, nike, phil knight, predictive analytics, Steve Jobs, taylormade
Building Brand Equity…
by
in
Business
, Social Media
, Uncategorized
0 comments
Driving Brand Equity has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at times, […]
Read More
adidas, analytics, Apple, artificial intelligence, bob marley, innovation, NBA, NFL, nike, oakley, special olympics, Steve Jobs
Product Vision vs Reality…
by
in
Business
, Social Media
, Uncategorized
0 comments
When selecting a primary source to produce your product overseas, you must ensure that the “core” capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]
Read More
artificial intelligence, bob marley, digital marketing, nike, oakley, predictive analytics, Steve Jobs
Act Global…Think Local
by
in
Business
, Social Media
, Travel
, Uncategorized
0 comments
The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when defining […]
Read More
adidas, analytics, Apple, artificial intelligence, predictive analytics, Steve Jobs
Driving Brand Value
by
in
Business
, Social Media
0 comments
Driving Brand Valuehas many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at times, […]
Read More
artificial intelligence
Artiificial Intelligence…Emotion vs Data
by
in
Business
, Social Media
0 comments
With the development of Artificial Intelligence you would think Big Data would continue to sharpen the logical reasoning of AI, but providing more data does not make AI better, human reasoning and logic is the next evolution of AI. When this happens, you will find a slow, then rapid deployment of AI on roles you […]
Read More
adidas, artificial intelligence, digital marketing, innovation, nike, oakley, phil knight, predictive analytics, taylormade
Product Vision…
by
in
Business
, Social Media
, Travel
0 comments
Whenselecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating your […]
Read More
adidas, analytics, artificial intelligence, bob marley, digital marketing, nike, oakley, phil knight, predictive analytics, taylormade
Brand vs Commodity…Your Choice
by
in
Business
, Social Media
0 comments
Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]
Read More