Driving Brand Equity has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at times, […]
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Thoughts
Category: Social Media
adidas, analytics, Apple, artificial intelligence, digital marketing, innovation, make a wish, nike, phil knight, predictive analytics, Steve Jobs, taylormade
Building Brand Equity…
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Business
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adidas, analytics, Apple, artificial intelligence, bob marley, innovation, NBA, NFL, nike, oakley, special olympics, Steve Jobs
Product Vision vs Reality…
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When selecting a primary source to produce your product overseas, you must ensure that the “core” capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]
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artificial intelligence, bob marley, digital marketing, nike, oakley, predictive analytics, Steve Jobs
Act Global…Think Local
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Business
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when defining […]
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adidas, analytics, Apple, artificial intelligence, predictive analytics, Steve Jobs
Driving Brand Value
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Business
, Social Media
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Driving Brand Valuehas many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at times, […]
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artificial intelligence
Artiificial Intelligence…Emotion vs Data
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With the development of Artificial Intelligence you would think Big Data would continue to sharpen the logical reasoning of AI, but providing more data does not make AI better, human reasoning and logic is the next evolution of AI. When this happens, you will find a slow, then rapid deployment of AI on roles you […]
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adidas, artificial intelligence, digital marketing, innovation, nike, oakley, phil knight, predictive analytics, taylormade
Product Vision…
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in
Business
, Social Media
, Travel
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Whenselecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating your […]
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adidas, analytics, artificial intelligence, bob marley, digital marketing, nike, oakley, phil knight, predictive analytics, taylormade
Brand vs Commodity…Your Choice
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Business
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Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]
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