Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]
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Thoughts
Category: Social Media
Inspired Design…
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in
Social Media
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Inspired Design… Every brand aspires to blend creative designs with the most innovative, market driving concepts. This objective and “true” brand foundation starts with inspiring your design team, and allowing the freedom to be creative beyond reality. Eventually, reality is brought to life in these designs, but it always starts with what is thought to be […]
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Product Life Cycle…
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Business
, Social Media
, Travel
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A key formula to assuring you are able to realize your goal of being an “Innovation” driven brand, is to assure the innovation hits the market at the right time, in the right markets with the right consumer. This is all achieved by ensuring you have a cohesive Product Life Cycle Planning system in place. Many […]
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Life Change…
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Business
, Social Media
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“You must be the change you wish to see in the world…” Life Wisdom from Mahatma Gandhi Always look to have a positive impact on your world !
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Safe is Risky…
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Business
, Social Media
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When Driving your “Go to Market” strategy, the safe vs risk component is always front and center. I say have a very cohesive brand development strategy, and one that drives home your message, but take a risk ! This is your chance to get people talking, they key is not to be something you are […]
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Foundation…
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Business
, Social Media
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“Action is the foundational key to all success…” Life Wisdom from Pablo Picasso Always build your Foundation on taking personal initiative and action ! #picasso #life #principles
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Apple, brand strategy, Disruptive disruption, Disruptive Innovation, oakley, Steve Jobs
Driving Brand Strategy…
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Business
, Social Media
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When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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adidas, artificial intelligence, product creation, Risk, Steve Jobs, success, Vision
Vision to Reality…
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Business
, Social Media
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One the most important aspects of Product Creation is being inspired to create an “Innovative” design, one that sets you apart from the competition and becomes the new category standard. However, if the capacity to bring that “break-away” design/innovation to life does not exist, then it remains a great design, nothing more…. This ability to bring […]
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adidas, Apple, digital marketing, digital revolution, Disruptive Innovation, Steve Jobs, taylormade
Innovator DNA…
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Business
, Social Media
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What makes up an Innovator’s DNA, great article from Harvard Business Review which outlines numerous areas that build the makeup of a great Innovator. Very few have the TRUE, born talent to be an Innovator..Just because you THINK your does not MEAN your are… There are characteristics, curiosity, disruptive mindset, challenging the status quo, observing, […]
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Life…
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Business
, Social Media
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“Most folks are as happy as they make up their minds to be…!” Wisdom from Lincoln You have […]
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