Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]
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Thoughts
Category: Travel
adidas, Apple, artificial intelligence, Augmented Reality, NBA, NFL, nike, oakley, phil knight, Steve Jobs, taylormade, Vision
Disruptive or Disrupting…
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artificial intelligence, digital marketing, make a wish, nike, phil knight, predictive analytics, Steve Jobs
Brand Bloodlines…
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Brand Bloodlines should always run “deep” in all that is generated by the machine. With product, marketing and merchandising being the veins all should be “True” , “Authentic” and “Bled” from the brand’s founding principles of what you stand for… This will always be expected by your customer, and should always be engrained in your […]
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Strategy Myth…
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No doubt that a clear, defined corporate Strategy is a key component to driving long term success, building a cohesive team, and successfully adapting to emerging technologies. With the progression of Digital transformation, and AI integration in our daily lives, this must be a continual “adaptable” part of a companies short and long term Strategy […]
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Brand Influencers..
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Brands that engage with Social Media Influencers must understand the relationship, and expectations. You must take the good with the bad, relative to how you are engaging, and how proactive you are with defining your overall intent and strategy to build brand awareness, and drive “authentic” traffic to your site. Having worked with global […]
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artificial intelligence, bob marley, digital marketing, nike, oakley, predictive analytics, Steve Jobs
Act Global…Think Local
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when defining […]
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adidas, artificial intelligence, digital marketing, innovation, nike, oakley, phil knight, predictive analytics, taylormade
Product Vision…
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Whenselecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating your […]
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