Category: Travel


Strategy & Execution Balance…
January 7, 2022
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Strategy & Execution Balance…

by LiquidMind in Business , Entrepreneurship , Leadership , Leadership , Marketing , Social Media , Social Media , The Visionary Chronicles , Travel , Uncategorized 0 comments

STRATEGY & EXECUTION BALANCE When it comes to successfully building a brand long-term you must always find a way to balance Strategy with Execution, mutually exclusive but working in parallel.A Strategic Plan is only as good it’s the ability to provide a Vision to realize the Execution. There will be Pivots along this path, but […]

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Crisis….Calm
September 1, 2020
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Crisis….Calm

by LiquidMind in Entrepreneurship , Leadership , Marketing , Social Media , Social Media , Travel 0 comments

Being able to maneuver in and around a crisis is a critical piece of executive leadership. I have personally seen through the global brands #adidas #nike #taylormade I worked for and with, in most instances during a crisis a state of panic sets in and non-rational decisions are implemented. In almost all cases where the […]

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Vision vs  Visionaries…
August 17, 2020
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Vision vs Visionaries…

by LiquidMind in Business , Social Media , Travel 0 comments

Vision vs Visionaries The Visionary Chronicles Podcast Series… Having Vision does not mean you are a Visionary. There are many inside a company that inherently misjudge their skillset, and while doing so can create havoc for others. Being a true Visionary is one has envisioned the future before others and is able to implement their […]

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Innovation…Support
July 2, 2020
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Innovation…Support

by LiquidMind in Business , Social Media , Travel 0 comments

Innovation #innovation starts with getting out of your “comfort” zone and embracing risk. With Legacy brands, and management this many times becomes hard if not impossible to implement. One way to circumvent this, and find a way to partner with a smaller firm that has a proven innovation platform. Finding a synergy first, build trust […]

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Product Life Cycle…
October 3, 2019

Product Life Cycle…

by LiquidMind in Business , Social Media , Travel 0 comments

A key formula to assuring you are able to realize your goal of being an “Innovation” driven brand, is to assure the innovation hits the market at the right time, in the right markets with the right consumer. This is all achieved by ensuring you have a cohesive Product Life Cycle Planning system in place. Many […]

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Disruptive or Disrupting…
May 28, 2019
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Disruptive or Disrupting…

by LiquidMind in Business , Social Media , Travel , Uncategorized 0 comments

Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]

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Brand Bloodlines…
May 10, 2019
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Brand Bloodlines…

by LiquidMind in Business , Social Media , Travel 0 comments

Brand Bloodlines should always run “deep” in all that is generated by the machine. With product, marketing  and merchandising being the veins all should be “True” , “Authentic” and “Bled” from the brand’s founding principles of what you stand for… This will always be expected by your customer, and should always be engrained in your […]

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Strategy Myth…
April 22, 2019

Strategy Myth…

by LiquidMind in Business , Social Media , Travel , Uncategorized 0 comments

No doubt that a clear, defined corporate Strategy is a key component to driving long term success, building a cohesive team, and successfully adapting to emerging technologies. With the progression of Digital transformation, and AI integration in our daily lives, this must be a continual “adaptable” part of a companies short and long term Strategy […]

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Brand Influencers..
April 8, 2019

Brand Influencers..

by LiquidMind in Business , Social Media , Travel , Uncategorized 0 comments

  Brands that engage with Social Media Influencers must understand the relationship, and expectations. You must take the good with the bad, relative to how you are engaging, and how proactive you are with defining your overall intent and strategy to build brand awareness, and drive “authentic” traffic to your site. Having worked with global […]

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Act Global…Think Local
January 28, 2019
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Act Global…Think Local

by LiquidMind in Business , Social Media , Travel , Uncategorized 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when defining […]

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