Category: Travel


Act Global…Think Local
January 28, 2019
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Act Global…Think Local

by LiquidMind in Business , Social Media , Travel , Uncategorized 0 comments

The¬†ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when defining […]

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Product Vision…
December 27, 2018
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Product Vision…

by LiquidMind in Business , Social Media , Travel 0 comments

Whenselecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of ¬†the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating your […]

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