Category: Travel


Brand Bloodlines…
May 10, 2019
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Brand Bloodlines…

by LiquidMind in Business , Social Media , Travel 0 comments

Brand Bloodlines should always run “deep” in all that is generated by the machine. With product, marketing  and merchandising being the veins all should be “True” , “Authentic” and “Bled” from the brand’s founding principles of what you stand for… This will always be expected by your customer, and should always be engrained in your […]

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Strategy Myth…
April 22, 2019

Strategy Myth…

by LiquidMind in Business , Social Media , Travel , Uncategorized 0 comments

No doubt that a clear, defined corporate Strategy is a key component to driving long term success, building a cohesive team, and successfully adapting to emerging technologies. With the progression of Digital transformation, and AI integration in our daily lives, this must be a continual “adaptable” part of a companies short and long term Strategy […]

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Brand Influencers..
April 8, 2019

Brand Influencers..

by LiquidMind in Business , Social Media , Travel , Uncategorized 0 comments

  Brands that engage with Social Media Influencers must understand the relationship, and expectations. You must take the good with the bad, relative to how you are engaging, and how proactive you are with defining your overall intent and strategy to build brand awareness, and drive “authentic” traffic to your site. Having worked with global […]

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Act Global…Think Local
January 28, 2019
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Act Global…Think Local

by LiquidMind in Business , Social Media , Travel , Uncategorized 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when defining […]

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Product Vision…
December 27, 2018
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Product Vision…

by LiquidMind in Business , Social Media , Travel 0 comments

Whenselecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of  the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating your […]

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