STRATEGY & EXECUTION BALANCE When it comes to successfully building a brand long-term you must always find a way to balance Strategy with Execution, mutually exclusive but working in parallel.A Strategic Plan is only as good it’s the ability to provide a Vision to realize the Execution. There will be Pivots along this path, but […]
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Thoughts
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#liquidmindsite, #thevisionarybrandbook, #thevisionarychronicles, Apple, artificial intelligence, Steve Jobs
Strategy & Execution Balance…
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#billgates, #hbr, #liquidmindsite, #thevisionarychronicles, stevejobs
Crisis….Calm
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Being able to maneuver in and around a crisis is a critical piece of executive leadership. I have personally seen through the global brands #adidas #nike #taylormade I worked for and with, in most instances during a crisis a state of panic sets in and non-rational decisions are implemented. In almost all cases where the […]
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#billgates, #elonmusk, #liquidmindsite, #thevisionarychronicles, stevejobs
Vision vs Visionaries…
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Vision vs Visionaries The Visionary Chronicles Podcast Series… Having Vision does not mean you are a Visionary. There are many inside a company that inherently misjudge their skillset, and while doing so can create havoc for others. Being a true Visionary is one has envisioned the future before others and is able to implement their […]
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#liquidmindsite, innovation
Innovation…Support
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Innovation #innovation starts with getting out of your “comfort” zone and embracing risk. With Legacy brands, and management this many times becomes hard if not impossible to implement. One way to circumvent this, and find a way to partner with a smaller firm that has a proven innovation platform. Finding a synergy first, build trust […]
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Product Life Cycle…
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A key formula to assuring you are able to realize your goal of being an “Innovation” driven brand, is to assure the innovation hits the market at the right time, in the right markets with the right consumer. This is all achieved by ensuring you have a cohesive Product Life Cycle Planning system in place. Many […]
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adidas, Apple, artificial intelligence, Augmented Reality, NBA, NFL, nike, oakley, phil knight, Steve Jobs, taylormade, Vision
Disruptive or Disrupting…
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Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]
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artificial intelligence, digital marketing, make a wish, nike, phil knight, predictive analytics, Steve Jobs
Brand Bloodlines…
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Brand Bloodlines should always run “deep” in all that is generated by the machine. With product, marketing and merchandising being the veins all should be “True” , “Authentic” and “Bled” from the brand’s founding principles of what you stand for… This will always be expected by your customer, and should always be engrained in your […]
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Strategy Myth…
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No doubt that a clear, defined corporate Strategy is a key component to driving long term success, building a cohesive team, and successfully adapting to emerging technologies. With the progression of Digital transformation, and AI integration in our daily lives, this must be a continual “adaptable” part of a companies short and long term Strategy […]
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Brand Influencers..
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Brands that engage with Social Media Influencers must understand the relationship, and expectations. You must take the good with the bad, relative to how you are engaging, and how proactive you are with defining your overall intent and strategy to build brand awareness, and drive “authentic” traffic to your site. Having worked with global […]
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artificial intelligence, bob marley, digital marketing, nike, oakley, predictive analytics, Steve Jobs
Act Global…Think Local
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when defining […]
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