Being able to maneuver in and around a crisis is a critical piece of executive leadership.
I have personally seen through the global brands #adidas #nike #taylormade I worked for and with, in most instances during a crisis a state of panic sets in and non-rational decisions are implemented. In almost all cases where the team has intelligently thought through the impact of specific decisions, from both a financial and cultural perspective, they were able to weather the storm.
Always take time to take a deep breath before making a bad decision.
At LiquidMind #liquidmindsite we support our global brands in creating a process for handling crisis situations. These are inevitable, those who proactively plan have the first-mover advantage.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.