Culture Matix

The Culture Matrix or the Heart & Soul of a Brand is made up of many pieces, each an integral part of mapping Who your Brand is, How you Interact (Independence vs Interdependence) and What you Produce that will make others lives better.

Defining your Culture, being True and Authentic are key foundational Principles if you are to attract and retain the best talent, and provide an environment where ALL are part of your team’s Success.

Be Humble

Be Authentic

Be Different

#culturebuilding #culturedevelopment #entrepreneuradvice #leadershiplessons #thevisionarychronicles #thevisionarychroniclespodcast #thevisionarybrandbook

Bryan Smeltzer

LiquidMind Inc.

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.