Data-driven decision making is a method most agree must be a part of the overall corporate strategy process, but few understand how to effectively manage it in real life.
Talk the talk, walk the walk, being able to have a plan in place is an integral part of being both effective and efficient. There is a finite amount of time, ensure you are using these data tools to build your infrastructure and strategy.
At LiquidMind #liquidmindsite we are supporting those global brands who have invested in, or yet to invest, in these datasets. When defined, and planned properly they provide for a significant competitive advantage.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.