Design is hard, making it look, feel, and intuitively easy to use is the art of design.

Design integrated into functionality. Beautiful design w/ simple functionality is an awesome combination. Very few have this talent and the ones who do have changed our world for the better.

Simplicity in design, beautiful aesthetics, and having a generational impact.

At LiquidMind #liquidmindsite we work with design teams, and also those who engage with the design team to ensure there is a fluid flow of creation and effective steps to commercialization. Doing what is right for the brand, not merely doing.

#design

#apple

#tonyfadell

#stevejobs

Great TED Speech from Tony Fadell

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.