Technology that is habit forming, most of us do not think about the time we spend on digital devices, but what is more intriguing is how they were designed in the first place.

User Experience (UX) is a key component of making Tech simple, as Steve put it “Simple Sophistication” is what turns a “great” product into an “insanely great” product. This is a very interesting TED Talk on why Digital Tech is so habit forming, but is even more is the product itself !

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The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.