Finding ways to interact with customers subliminally vs being obnoxious is key when deploying your digital “out of home” experience. 

This is marketing executed on the street, or in areas where you naturally interact with your consumer. This marketing strategy has several advantages, you can control “where” these digital campaigns are shown, you can change “when” a new campaign hits and you can “measure” interactivity. 

In order to effectively deploy this strategy it will require a upfront investment, and one that needs to be calculated either directly or indirectly through service providers. 

Either way, this is a unique way to engage while not being obtrusive to your potential customers, building brand awareness, creating brand equity. 

At LiquidMind, #LiquidMindsite we are working with our brands to find ways to effectively engage, and efficiently measure brand ROI, and this has been one of many ways we execute against this strategy. 

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The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.