May 26, 2020
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Digital Data…

by LiquidMind in Business 0 comments

Digital Transformation has allowed companies and their teams to be more effective and efficient when planned and executed properly.

Unfortunately many companies adopt digital transformation as a way of saying they are staying ahead of the tech curve, when in fact they are trying to fit a square peg in a round hole. It does not fit what they are trying to achieve.

At LiquidMInd Inc #liquidmindsite #digitialtransformation we are working with our global brands to first define a plan that makes sense to all affected by its implementation. Then working with the brand to define tangible metrics to ROI success.




The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

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