May 6, 2020
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Digital Transformation…

by LiquidMind in Business 0 comments

This crisis brings a need to be more effective across all platforms, being able to engage remotely, and having a technology base in place that will allow for scale in this new age.

Although it is a great idea to start with technology, it is even better to find those who can drive this machine first. If you do not have the “core” competency within your organization find those who can build, drive, and lead this new strategy.

At LiquidMind #liquidmindsite we support our global brands through new strategic initiatives and create vertical synergies within the organization to ensure a smooth from legacy to new age.

#hbr

#liquidmindsite

#digitalinnovation

#digitalstrategy

#leadership

https://hbr.org/2020/05/digital-transformation-is-about-talent-not-technology


The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

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