Digital transformation touches all functional areas of the company, but where it has a direct and measurement impact is on marketing.
This will have impact vertically across all areas of your brand, and if planned properly, defined intelligently and measured frequently, this evolution will have a lasting impact on your company and all involved with its long-term success.
At LiquidMind (LiquidMindsite.com), #LiquidMindsite, we have supported global brands in defining their Digital Marketing Strategy, supporting its development and execution into the market.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.