The Visionary Chronicles PODCAST
DISRUPTION | How to Breakaway from your Competitors
Disruption is a word loosely thrown around during the ideation process, product creation, or executive levels within a brand when they may want to convince themselves this is true, when in fact it may not be.
Disruption is Innovation on a whole other level, and very few have achieved this status. Being Disruptive is having achieved a complete change or reinvent how a category or industry operates. Think iPhone, iPod, Telsa (electric), Steel (Carnegie), Oil (Rockefeller), titans that changed our world.
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Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.