June 21, 2021
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Disruption | How to Breakaway from your Competitors

by LiquidMind in Business , Entrepreneurship , Leadership , Marketing , Social Media 0 comments

The Visionary Chronicles PODCAST

CHRONICLE: June 24th, 2021

“When something is important enough, you do it even if the odds are not in your favor…”

                                                                                    Wisdom from Elon Musk

DISRUPTION | How to Breakaway from your Competitionhttps

Disruption is a new way of thinking about Innovation, but it takes it to a whole new level. In its most simplistic terms, it is Innovation on steroids! You can be Innovative without being Disruptive, and very few companies or brands are truly Disruptive. 

Some may tout to being Disruptive, but to have this DNA, you must have created something from nothing, or change the way an industry works, to create a product or service that enhances our Lifestyle, whether personally or professionally. Being Disruptive is a tough badge to earn, but if achieved, you are forever considered a leader within your category when you do. Disruption is aspirational and can be used to drive your innovation engine. You may never achieve Disruption status, but Innovation is a cornerstone towards achieving this goal.

Being a Disruptor is risky, and few have the willpower to commit to realizing this Vision.  The ability to change the way we interact, how we work and what we use daily. Very few brands can make this claim, Innovators; YES, Disruptors; NO!


·       Oil (Rockefeller)

·       Steel (Carnegie)

·       Light Bulb (Edison)

·       Automobile (Ford)

·       Walkman (Sony)

·       iPod (Apple)

·       iPhone (Apple)

·       Tesla (Elon)

·       Stealth Bomber (B2)

·       Stealth Fighter (F117A)

There are many other examples, but all of these we use to this day, even though they disrupted generations ago!

To stay ahead of your competition, you must be an Innovator; to leapfrog and move generations ahead, you must be a Disruptor. 

So what are the Traits of these Disruptors? 

1.     They change entirely how we interact with others, how we work or process information.

2.     They reinvent a category, blow it up or start over.

3.     They create a Culture w/ Disruption at the heart, the bloodline of the brand!

4.     They out-innovate themselves first and execute relentlessly.

An ingrained culture with disruption at the center, the hub of the entire brand, will drive a passion for creating, a passion for the product, and a passion for being part of your brand.

Stay committed, maintain your Vision, and find ways to Disrupt!

Enjoy the Journey!

© All rights reserved, Bryan Smeltzer

 In my new Podcast, Disruption | How to Breakaway, I discuss how brands build a culture built around Innovation, a legacy around disruption, and what it takes to be Disruptive. 

I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.

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The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

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