In order to set a course where you are considered the market leader, and one by which all standards within a respective market are measured, you must at times be “Disruptive“. In its purest sense, a “Disruptive” innovator is one who sets off on their own course, not always knowing where it will lead, but heads out to open water anyway. This course is strategic and set by the leaders within this Innovator. This open water strategy is set, but not completely known as it has never been crossed before. As a result, this market leader has followers, each looks to see where he has gone, not the course he has set. There in lies the competitive advantage of a “Disruptor“, one who sets his own course, constantly challenges from within and never looks back.
In order to become relevant and achieve leadership within your industry, you must at times become a category “Disruptor“. Innovation is driven not by those who Imitate, but rather by those who choose to take a risk. Without risk, there is no long term reward. This is not for the faint hearted, which is why so few have achieved market leadership, while others continue to feed off their success.
Always look to “Disrupt” in your Category…
Always “Innovate, don’t Imitate”…
Always have a “Market Driving” Strategy…
Enjoy the Ride…!
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.