#Disruption can happen on many levels within an organization and the transition to online opens up opportunities never seen before the pandemic.
The pandemic forced many companies to rethink their distribution channels, and how to “control their own destiny”. With this new opportunity, the online marketplace has found many ways to disrupt itself, and its competitors who have not adapted to this new world.
#disruptivethinking #ecommercetips #digitaltransformation #innovation
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.