Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must always manage all aspects of your marketing strategy, as other brands are looking to outmaneuver you at every turn. Those that do will inevitably grab market share…
With attention spans getting shorter, you must “connect” with customer quicker and have a “point of difference” over other brands. Easier said than done, this requires a clear, concise, impactful branding message that “grabs” your customer either visually, verbally or a combination of both mediums. With a clearly defined marketing strategy, a well thought out branding message via digital, hard copy, social and viral, will build a “pipeline” of connecting points to your consumer.
A brand continually evolves in it’s messaging, however the founding principles should be anchored in its culture, message and products. Through this evolutionary process, the marketing strategy is a “key” component to successfully aligning with your “core” consumer. Establish this alignment, continually interact and engage your “brand advocates” and you will be richly rewarded…
Build a Foundational Marketing Strategy…
Connect and Interact with your “Brand Advocates”..
Stay True to your Brand “Foundation”…
Enjoy the Ride…!
Bryan Smeltzer
LiquidMind
LiquidMindsite.com
“Product Innovation and Marketing Success Blog..”
The author
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.