Driving Brand Equity has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand.
To stick with what made you “stand for” is difficult at times, especially when you see the “low hanging fruit” in front of you, but remember any strategy that compromises brand equity or value is difficult to recover from long term. Short term you may reap the benefits of positioning which does not hold true to the brand, but eventually “trust” and “authentication” dissipates.
The key to long term value is “staying the course” through the good and bad times, which all companies encounter at some point. The value of your brand is driven by instilled beliefs from the foundational bloodline that flows through the entire company…people, processes,messaging, positioning,products…
Value is a perception in the marketplace driven by the brands ability to built great product, market against the competition with a definitive POD, position within the right channels and continually stay “true” to your roots, as this will provide shelter when storms inevitably hit…
Stay True to your “Foundation”…
Enjoy the Ride..!
“Product Innovation and Marketing Success Blog..”
At times, either in the beginning, or over the course of building a brand, these get lost in translation or become reactionary vs proactive strategies. To build a successful brand, these need to be front and center as a company lays the foundation for successful Growth. At Liquid Mind, we assist you in either IGNITING or RE-IGNITING your brand through foundational Growth elements. Strategy Partner for Disruptive Brands. The LiquidMind team has extensive executive level experience in; Go to Market Development, Startups, Brand Positioning, Product Creation, Marketing Strategies, Social Media Channel Development and Merchandising Execution with some of the most worlds most re-known brands.