Having a true, authentic Entrepreneur at the helm of a brand is an integral part of what has made many companies successful throughout generations.

Someone who has been through the ups and downs, and has to risk everything to build something of value to others.

Too many times with companies, they will bring in legacy management, someone who may or may not understand what it takes to create, build and provide ongoing value to their brand(equity) and ongoing value to their customer (loyalty).

At LiquidMind #liquidmindsite we are working with our brands to bring the Entrepreneurial spirit back or engrain it from the beginning.

#entrepreneurship

#brandingstrategy

#leadership

#thevisionarychronicles

https://lnkd.in/eSpyiBi

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.