Collaboration and Partnership are two key areas of support Entrepreneurs need when considering a capital injection or acquisition from outside investors.

Many times these investments come with constraints, and tethers, and rightly so, but quite often this is what stifles future growth. Finding a way to maximize the ROI, along with providing guidance along the way, collaborating, and partnering will serve both sides well.

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The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.