Failure | Stepping Stone to Success
The Visionary Chronicles PODCAST
“My great concern is not whether you have failed, but whether you are content with your failure..”
Wisdom from Abraham Lincoln
Failure is not fatal, but if you do not embrace failure, and make it a part of your Culture, it can prevent you from realizing your Vision.
Many companies profess to be “Innovative”, but yet squash any new out of the box thinking which disrupt the status quo of both the company and your category of business. Being able to embrace your failures, learn from them, and adapt is crucial if you are moving your IDEAs from paper to the people.
If you are to be a leader, you must embrace failure and risk to create what others may not have thought of, or felt was impossible, otherwise you are truly just a commodity. Having the courage to do what is right for the brand is what all Visionary have in common. Beyond product, beyond culture, is sticking to your Foundational Principles which drive your brand forward.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.