Being a “First Mover” is different than be a “Category Creator”, and the distinct difference is one disrupts, while the other creates something no one knew they needed.
Both are innovative and are a key metric to becoming a “Visionary” brand, but to many companies have the delusion of feeling they have either disrupted, and by default gain “first mover” advantage, or feel they have created something new when in fact others have already commercialized your idea. One could be a better mousetrap, the other could be a new mousetrap.
Again, both are needed, but be realistic on what you have actually achieved before claiming the prize.
At LiquidMind, hashtag#LiquidMindsite, we work with Brands to first define First Mover opportunities within their current categories, and also support defining completely new categories where there is a clear synergy.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.