The Visionary Chronicles Podcast
How to Lead through a Crisis
The Visionary Chronicles Podcast
” When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps…”
Wisdom from Confucius
How to Lead in a Crisis
During a Crisis, Leaders who fail to move fast set a plan, and follow a path forward fail as a result of its poor execution. Having a Crisis it does remove the need to have a plan for how you are going to maneuver through, and out of the Crisis.
Setting a Vision for the future, providing true, authentic Leadership is exactly what a Brand needs during this situation. Not only setting a Vision, but an understanding of how it will be implemented, executed, and provide future benefit for the company.
In a recent study of over 2,500 organizations before, during, and after a crisis, it was found that over 66% realized no net benefit, 19% actually damaged the company, and 8% delivered results exceeding expectations. This is the time to plan, a time to go aftermarket share growth, and consistently communicate your Vision to all inside the brand.
“The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low, and achieving our mark.…”
There are 10 Principles when Leading through a Crisis that are effective…
1. Move Fast, have a Plan | A 6-month window is a key timeframe for developing a plan.
2. Define Inefficiencies | Determine functional overlaps, but do not implement blanket reductions. Analyze the new distribution channels, and determine appropriate investments vs reductions.
3. Focus Marketing/Branding Investments | Do not stop, but rather focus efforts around new business opportunities to drive market share growth.
4. Involve entire Team | Ensure the entire team understands, and contributes to Vision, and this must be easily communicated to all inside the brand.
5. Focused Investments | In a new disruptive economy, reduce or reallocate investments to maximize revenue growth in new channel opportunities.
6. Be Flexible | With all crises, the unknown is greater than the known, be flexible, and resilient.
7. Communicate, Communicate, Communicate | Enough said…
8. Change course as needed | The path you have chosen may be blocked, maneuver around or jump over, either way, change course to get back on track.
9. Be sensitive, but direct | In a Crisis everyone is looking for a Leader with a Vision, but also a heart.
10. Set the Vision | You are the Vision for others to follow, stay true, stay authentic.
In my new Podcast, QA Session | How to Lead through a Crisis, I discuss 10 Key Principles Leaders can utilize during a Crisis.
We discuss this, along with other business strategy topics and pressing issues facing Entrepreneurs, Executives and Small Business Owners.
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At times, either in the beginning, or over the course of building a brand, these get lost in translation or become reactionary vs proactive strategies. To build a successful brand, these need to be front and center as a company lays the foundation for successful Growth. At Liquid Mind, we assist you in either IGNITING or RE-IGNITING your brand through foundational Growth elements. Strategy Partner for Disruptive Brands. The LiquidMind team has extensive executive level experience in; Go to Market Development, Startups, Brand Positioning, Product Creation, Marketing Strategies, Social Media Channel Development and Merchandising Execution with some of the most worlds most re-known brands.