Utilizing Brand Influencers, and using them to build Brand Awareness is key aspect in their “New Age” digital marketing strategy.

However, this can create fraud and abuse of privacy concerns as they look to build their Communities. Be cautious, respectful and aware of the damage this may cause long term. There are many benefits to your Influencer program, but associating yourself with Influencers who do not respect these concerns is never good for building long term Trust.

At LiquidMind #liquidmindsite #liquidmind we support our global clients in ensuring they are aware of the challenges, and creating a strategy to build their Communities authentically.

#influencermarketing

#influencers

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The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.