Innovation can be stifled, or rewarded…your choice. Brands with leaders who proactively embrace risk, and have a plan for both failure and success are the ones who build a loyal following both inside and outside their company.

Unfortunately too many are risk-averse, and can never seem to understand, much less embrace, achieving greatness through innovation.

A Culture of Innovation #innovationstrategy #cultureofinnovation is not just thinking, but rather doing with a plan. Entrepreneurs are ones who understand risk and learn how to limit their exposure while proactively embracing its evolution inside their Culture.

At LiquidMind #liquidmindsite we are supporting those who embrace innovation through risk and reward assessment but never losing sight of what will drive your brand forward.

#liquidmindsite

#riskintelligence

https://hbr.org/2020/05/rescuing-scientific-innovation-from-corporate-bureaucracy

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.