Innovation, take the time to execute properly…
Innovation is a term thrown around, and very few actually understand what it takes to be innovative.
Innovation is not only a product strategy to drive your category, but it is also a mindset, a way of executing at top efficiency, and effectiveness as a company, the User Experience (UX) being a key component.
Innovation is an engrained process, and can not be rushed, you must take the time to properly create a strategy around the innovation process. I bring this up, as many companies will either implement this strategy, sticking to your foundational brand principles, or rush to market products that are not ready for distribution.
In this COVID crisis, many brands have made the mistake of panicking, and not properly executing a cohesive innovation-driven plan.
When you rush, you create chaos, when you methodically follow a process you will succeed.
At LiquidMind #liquidmindsite we work with our global brands to execute a plan to drive innovation throughout the entire company.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.