Innovation, take the time to execute properly…
Innovation is a term thrown around, and very few actually understand what it takes to be innovative.
Innovation is not only a product strategy to drive your category, but it is also a mindset, a way of executing at top efficiency, and effectiveness as a company, the User Experience (UX) being a key component.
Innovation is an engrained process, and can not be rushed, you must take the time to properly create a strategy around the innovation process. I bring this up, as many companies will either implement this strategy, sticking to your foundational brand principles, or rush to market products that are not ready for distribution.
In this COVID crisis, many brands have made the mistake of panicking, and not properly executing a cohesive innovation-driven plan.
When you rush, you create chaos, when you methodically follow a process you will succeed.
At LiquidMind #liquidmindsite we work with our global brands to execute a plan to drive innovation throughout the entire company.
At times, either in the beginning, or over the course of building a brand, these get lost in translation or become reactionary vs proactive strategies. To build a successful brand, these need to be front and center as a company lays the foundation for successful Growth. At Liquid Mind, we assist you in either IGNITING or RE-IGNITING your brand through foundational Growth elements. Strategy Partner for Disruptive Brands. The LiquidMind team has extensive executive level experience in; Go to Market Development, Startups, Brand Positioning, Product Creation, Marketing Strategies, Social Media Channel Development and Merchandising Execution with some of the most worlds most re-known brands.