The Visionary Chronicles PODCAST
Innovation Matrix | How to Execute an Innovation Process
Many companies try but fail to execute an authentic Innovation-driven process properly. An Innovation Process takes commitment from the top-down and a defined, consistent plan to execute continually.
All too often, this process takes a shortcut or does not follow the proper execution steps to realizing this breakthrough IDEA.
In my latest PODCAST from The Visionary Chronicles, I discuss the 4 TIERS of properly executing a Visionary, Innovation Process.
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Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.