Innovation is an elusive conquest and most who say they have conquered it do not understand what it takes to achieve this goal.

I say most… knowing how difficult it is to achieve a sustainable “Innovation Pipeline”, one that you can ride for generations. A one-hit wonder is great, but it is better to have a process that cycles through one innovation after another.

At LiquidMind #liquidmindsite we work with our global brands in building this Pipeline, and achieve sustainable long term, equity building growth.

#thevisionarychronicles

#liquidmindsite

#hbr

https://lnkd.in/gKPsx9a

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.