October 19, 2018
, , , , , ,

Innovation Pipeline…

by LiquidMind in Business 0 comments

This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, it remains a “great idea”….” Innovation” is driven through a foundational system which assures “market driving” concepts are commercialized, and ensures you have the proper leadership to provide accountability and ongoing visibility. Driving with a “road map is certainly easier than driving in the dark with no clear direction. Some brands continue to drive in the dark hoping they find their destination, while others drive with a defined purpose, clear direction and a leader with a long term vision.

Define your Brand “Foundation”…

Build a “Product Innovation” System/Process…

Stick to your “Foundational Principles”…

Always look to “Drive the Market”…

Relax… Enjoy the Ride..!
Bryan Smeltzer

LiquidMind

LiquidMindsite.com

“Brand Strategy Partner for Disruptive Brands..”


The author

Brand Strategy Firm

LiquidMind